Our guiding principles
We are committed to preserving and promoting Munich as a business location. We seek to do this in collaboration with all relevant economic players, in an attitude of social and environmental responsibility, and based on a service-oriented approach to public administration.

We have compiled the following statements to elucidate these principles:

• Our goals
• Our strategies
• Our factors of success

Our goals

Preserving and promoting a solid foundation for profitable business in Munich  
We do this by:

• Creating a business-friendly climate for employers and employees alike
• Ensuring that Munich remains a center for production and services
• Safeguarding and creating apprenticeships and jobs
• Enhancing regional collaboration
• Encouraging environment-friendly and socially compatible tourism
• Promoting equity investments and partnerships
• Helping to safeguard sources of local authority revenues

Developing forward-looking prospects for business in Munich
We do this by:

• Dynamically improving the city's economic infrastructure
• Encouraging innovation in the labor market and the business and scientific communities (R&D)
• Opening up new areas of training and employment
• Building on Munich's position as a venue for national and international tourism
• Pursuing a policy of environment-friendly, sustainable development to preserve natural habitats
• Positioning Munich as an international business location

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Our strategies

Developing and improving Munich as a business location
We do this by:

• Encouraging small and medium-sized enterprises
• Creating a business-friendly infrastructure and developing strategic projects
• Cultivating modern industries, service offerings and new lines of business, such as high-tech industries, media, financial services and biotechnology
• Boosting Munich's value as a tourist destination, as a venue for art and culture, congresses and exhibitions, and as the home of the world-famous Oktoberfest
• Managing equity investments in the city's best interests
• Maintaining the attractiveness of Munich's "soft factors"

Pursuing an economic policy that focuses on partnership
We do this by:

• Engaging in dialogue with the relevant economic players
• Promoting the transfer of technology between the scientific and business communities
• Playing an active role in regional and national partnerships and committees
• Maintaining international business contacts, cooperative ventures and networks
• Actively helping to shape European municipal policy

Promoting a diversity of high-quality educational and employment opportunities
We do this by:

• Conducting employment and qualification programs in Munich
• Implementing projects to preserve existing apprenticeships/jobs and create new ones
• Organizing employment conferences, workgroups, expert discussions and specialized trade conferences
• Launching initiatives to encourage the equality of women and men at work

Developing and implementing forward-looking projects

We do this by:

• Presenting and realizing innovative themes and ideas in the fields of employment, business and tourism
• Helping the city to successfully master its structural transition by showing the way forward to new areas of employment and new qualifications
• Promoting higher qualifications and encouraging a culture of lifelong learning
• Creatively marketing the region as a venue for national and international business and tourism

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Our factors of success

Customer orientation in the service of the common good
We see ourselves as a service provider to customers both inside and outside Munich's local authorities. We are dedicated to serving the common good. To the greatest extent possible, we engage in constructive dialogue to resolve potential conflicts between the divergent goals of local residents, business players, the city's administration and the political arena.

Compliance with open-market standards
In developing our products and services, we consistently seek to comply with the business standards that apply on the open market.

Identification and motivation
Our work can only focused and successful if our people are highly motivated, willing and able to cooperate, dedicated to their work and able to identify with the department's mission.

Teamwork
We go about our work in an atmosphere of trusting and interdisciplinary collaboration in a team context. We seek to remain flexible and able to learn. This requires all of us to remain open, self-critical, committed to a process of ongoing change, and sufficiently flexible to respond to new situations and requirements. We constantly strive to improve our communication structures.

Organizational, financial and human resources
Suitable organizational forms and financial resources, adequate personnel and modern tools are necessary if we are to discharge our mandate effectively. All our people are put through a carefully planned program of personnel development and advanced training. All employees are encouraged to take initiative and shoulder responsibility. The terms of the administrative reform are being implemented systematically.

Mutual trust and a positive working environment
Creating and preserving mutual trust and understanding is an ongoing process to which everyone must make a constructive contribution. This attitude fosters a positive working environment. The "Principles of Collaboration" that apply throughout the city's administration are applied on the ground day in, day out.

Target agreements
The overriding goals of the department are broken down into concrete targets for each specialized unit. These targets are constantly being monitored and revised to ensure that they remain valid and feasible. Everyone at the department plays a part in this process.

Organizational capacity
On both an internal and external level, we strive to ensure that the organizational capacity needed to realize the economic policy goals of the City of Munich are continually reinforced and improved.

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