First German-Indian Business Forum at Munich City Hall
Review of the first regional Indian-German Economic Forum
(Sept 13, 2016) The first motorcycle to be jointly developed by BMW and India's TVS was showcased as an example of successful collaboration.
This was the first meeting of the German-Indian Business Forum. The organizers' aim was to promote understanding and trust in the various market mechanisms. Around 100 representatives of German and Indian companies responded to the invitation, issued jointly by GDIZ (the Society for German-Indian Cooperation), the Bavarian State Ministry for Technology and Media, the City of Munich's Department of Labor and Economic Development, Invest in Bavaria and the Indian consulate.
The guests were welcomed by Siddharth Mudgal, President of GDIZ, Dr. Bernd Fabritius (member of the Bundestag) and Dr. Manuela Olhausen (Munich City Councilor). Dr. Olhausen spoke mainly about Munich's relationship to Indian companies and the Indian people. Abhishek Singh, the new Deputy Chief of Mission at the Indian Embassy in Berlin, addressed the gathering on behalf of the Indian state.
Gone are the days when India was seen as nothing more than a sales market for German products. “Make in India” positions the Indian business sector as a productive partner for the long term. It was no coincidence that BMW's motorcycle division teamed up with an Indian partner in the shape of TVS, for example. Stephan Schaller (President of BMW Motorrad) and K.N. Radhakrishnan (CEO of TVS) had a lot to say about essential do's and don'ts when seeking to bring German and Indian body language and business behaviour together. The result of the two companies' collaborative effort was a motorcycle that is slightly smaller than what the Bavarians are used to and slightly larger by Indian standards.
The official part of the forum was followed by informal networking to add to and deepen contacts between Munich, Bavaria and India.