Nathalie Schenkel wins the Münchner Modepreis
Nine fantastic collections – but jury and audience are in full agreement
(24.2.2016) The new Münchner Modepreis (“Munich Fashion Award”) was presented yesterday for the first time. Josef Schmid, Deputy Mayor of Munich and head of the Department of Labor and Economic Development, handed over the jury's first prize to 24-year-old Nathalie Schenkel, who also won the audience award.
Nine graduates of the Akademie Mode & Design (AMD, Academy of Fashion and Design), Deutsche Meisterschule für Mode (German Fashion School) and Deutsche Meisterschule für Mode und Mediadesign Hochschule (MD. H, University of Media Design Munich) showed off their collections to 400 guests at a spectacular fashion show. The event was moderated by TV journalist Karen Webb.
First place – and a prize of EUR 10,000 – went to Nathalie Laureen Schenkel for her “Implying Lines” collection. Schenkel won the jury over with a detailed, idiosyncratic collection, a trend-setting concept and a stunning presentation on the catwalk.
Second prize, endowed with EUR 7,000, was won by Chen Jerusalem for his “Jerusalem Syndrome” collection. The EUR 3,000 third prize was given to Yurt Christine Mermer for her “maşallah” collection.
A jury of independent experts selected the winners. The five jury members were: Christiane Arp, Chief Editor of Vogue Germany; Munich fashion designer Doris Hartwich; Professor Barbara Vinken from the Ludwig Maximilians University Munich; Daniel Wingate, Fashion Director at ESCADA; and Susan Wrschka, Senior Designer at s.Oliver and Vice President of the Association of German Fashion and Textile Designers (VDMD).
Nathalie Schenkel had two reasons to be elated, as she also walked away with the EUR 2,000 audience award.
For 10 days, the public at large was invited to vote online at www.muenchen.de for their favorite among the nine nominated designers. During this period, the collections crafted by the budding designers were showcased at various fashion stores around the center of Munich.