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“Münchner Modepreis” – the Munich Fashion Award

von links: Moderatorin, Jury und Preisträgerinnen der Münchner Modepreise 2020  Link öffnet eine vergrößerte Darstellung des Bildes.
© Max Württemberger/heartwork productions

Josephine Klock wins the Münchner Modepreis 2020

(March 11, 2020) Josephine Klock, Katharina Rapp, Tanja Salem and Caterina Goppert are the winners of this year's Münchner Modepreis (“Munich Fashion Award”). On March 10th, Deputy Mayor Manuel Pretzl presented the prizes after a spectacular fashion show involving all the nominees.

First place, endowed with EUR 10,000 in prize money, went to Josephine Klock for her L'ESSENCE collection.

Katharina Rapp with her DRAFT OF EVOLUTION collection came in second.

The battle for third place caused quite a stir. Both Tanja Salem with her LOSGELOEST collection and Caterina Goppert with her AURA: TOMORROW IS TIMELESS collection convinced the jury, with the result that the prize money was split between the two.

Foto (from right):  Katharina Kittel, Katharina Rapp, Carina Goppert, Josephine Klock, Tanja Salem, jury members Adrian Runhof, Doris Hartwich, Christian Beck, Deputy Mayor Manuel Pretzl and host Janine Mehner.

Strong participation

In the run-up to the show, some 4,000 fashion enthusiasts cast their votes online for the audience award. This prize – together with EUR 2,000 in prize money – went to Katharina Kittel for her HAPPY - GO - LUCKY collection.

On the day of the awards, a  jury of independent experts spent several hours deliberating before finally deciding on the winners of first, second and third places.

Nominations had been given to nine graduates from the AMD (Academy of Fashion and Design), the Deutsche Meisterschule für Mode/Designschule München (German School of Fashion/Munich Design School) and the Mediadesign Hochschule (MD.H University of Media Design earlier.

For all previous nominees and their collections please visit our Archive Munich Fashion Award 2018 and Archive Munich Fashion Award 2016 (pages in German only).  


Previous winners of the Munich Fashion Award ("Münchner Modepreis")

Go here for a list of all the prize winners so far (page in German only) 




Awards for young fashion designers from Munich

The City of Munich is presenting the Münchner Modepreis once every two years. The candidates proposed for the competition are selected from respected fashion schools in the Bavarian capital: From Deutsche Meisterschule für Mode (German School of Fashion), AMD (Academy of Fashion and Design) and Mediadesign Hochschule München (University of Media Design).

Münchner Modepreis  Link öffnet eine vergrößerte Darstellung des Bildes.

Focus on industry and talent

Strong on education

Fashion is a long-standing tradition in Munich and accounts for a significant chunk of the design industry. The city is especially in demand as a strong venue for fashion education and training. Budding fashion designers can earn a broad spectrum of qualifications here at internationally renowned institutes such as the Deutsche Meisterschule für Mode, the AMD and the Mediadesign Hochschule München.


Young talents starting out in Munich need visibility, which in turn gives them the chance to make a name for themselves and build a career. The Münchner Modepreis is an award that focuses the spotlight on creative talent, professional qualifications and designer personalities. The prize money should also enable the winners to finance the next steps forward in their career.

Prize money

The first prize wins EUR 10,000, the second EUR 7,000 and the third EUR 3,000. An audience award of EUR 2,000 is also presented.

Modezeichnung  Link öffnet eine vergrößerte Darstellung des Bildes.
© illustrart / Shutterstock.com


Application procedure
Lecturers from the three Munich educational institutes named above determine the short list, selecting the three best graduates from the past two academic years. To participate in the competition, the selected applicants must submit a résumé, a two-page exposé (concept and product description with photographic and written documentation) and their graduation collection (five multi-piece outfits). → / document in German only.

Jury and history

Expert jury
The winners are selected by an expert jury comprising representatives of big-name fashion companies, designers, fashion journalists and fashion experts.

The Münchner Modepreis was established in March 2015 pursuant to a resolution by the Munich City Council and will be awarded during the Munich Creative Business Week MCBW, an annual gathering of the international design industry. The competition is organized by the Department of Labor and Economic Development.

Educational institutes participating in the competition

Options to study fashion design in Munich

AMD - Akademy of Fashion & Design Link öffnet eine vergrößerte Darstellung in einer Diashow.

AMD - Akademie Mode & Design

Deutsche Meisterschule für Mode - Tag der offenen Tür Link öffnet eine vergrößerte Darstellung in einer Diashow.

Deutsche Meisterschule für Mode

MD.H Modedesign Hochschule Link öffnet eine vergrößerte Darstellung in einer Diashow.

MD.H Modedesign Hochschule

More information about Munich fashion


Referat für Arbeit und Wirtschaft

Herzog-Wilhelm-Straße 15
80331 München

Ursula Grunert
(Kreativwirtschaft, klassische Branchen)