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Munich Creative Business Week

Logo für die MCBW 2021: Octopoid - eine Mischung aus Octopus und Android  Link öffnet eine vergrößerte Darstellung des Bildes.
© bayern design GmbH

MCBW 2021

With its focus on “Shaping futures by Design”, the upcoming Munich Creative Business Week (MCBW) is emphasizing the role of design in shaping a desirable future. The 9-day design event this year takes place for the tenth time. The program has been conceived with flexibility in mind, offering a combination of digital, analog, and hybrid events.

The MCBW will again take place from March 6 to 14, 2021. → to the program

City-wide events

A focal point of the Munich Creative Business Week is again the MCBW Forum – in virtual and, if circumstances allow, face-to-face format at the University for Television and Film (HFF München) in the Museum Quarter. In the evening, on all nine days, the projections DIS CONNECTED will be projected onto the exterior of the HFF.

Depending on the event and the guidelines issued by the authorities, some 100 events will take place in a digital, analog or hybrid format, including oursuperstore, FORWARD FESTIVAL, the MCBW START UP Symposium, MCBW Talents, DESIGN KIDS and MCBW DESIGNKINO.

The Live Streaming Studio in the MCBW FORUM will provide high-quality streaming of events should the coronavirus pandemic necessitate another lockdown. 

A completely new format – perfect in light of the difficulty of making plans and independent of rules about social contact – is the MCBW DESIGNWALK: a curated walk with around ten stops in Munich’s cultural hub “Kunstareal”, which visitors can do themselves at any time.

The regional partner of this year’s MCBW is again Landshut in Lower Bavaria.

nächtliche Fassade der Hochschule für Fernsehen und Film während der Munich Creative Business Week MCBW 2019  Link öffnet eine vergrößerte Darstellung des Bildes.
© bayern design GmbH

City-wide design

Munich is home to Germany's biggest design event: nine days of design split into two segments. CREATE BUSINESS! targets a trade audience and provides conferences and workshops. Alongside this segment, DESIGN SCHAU! appeals to a wider audience, cultivating a passion for design with a series of exhibitions and campaigns.

Besucher auf der MCBW StartUp Link öffnet eine vergrößerte Darstellung in einer Diashow.

MCBW StartUp

Besucherinnen und Besucher auf dem Stijlmarkt im Rahmen der MCBW 2019 in München Link öffnet eine vergrößerte Darstellung in einer Diashow.

MCBW 2019 - Stijlmarkt

Multisensorische Installation des Papierherstellers Gmund im Rahmen der MCBW 2019 Link öffnet eine vergrößerte Darstellung in einer Diashow.

Gmund - multisensorische Installation

Meeting place for the design community and beyond

A kaleidoscope of events, exhibitions, readings and high-caliber awards gives visitors to the Munich Creative Business Week (MCBW) the chance to experience design and creativity from every conceivable angle.

Trade audiences and the interested public: The MCBW's wide-ranging program has always been open to an extensive target group, because good design needs to be appreciated – by observers and customers alike. That is why Munich is the perfect location for a design event that has successfully raised the industry's visibility in a short space of time.

The MCBW specifically aims to forge links between companies and designers operating in different disciplines, and to encourage public dialog about sustainable developments, trends and ideas. The subject matter ranges from product, service and communication design to architecture to fashion and jewelry design.

The MCBW targets a trade audience comprising young professionals, students and start-ups. Yet at the same time, it seeks to get the public at large excited about the social, cultural, economic and sustainability aspects of good design.

Munich Creative Business Week

The Bavarian Ministry of Economic Affairs and Media, Energy and Technology and the City of Munich both support the MCBW, which is organized by bayern design GmbH. iF International Forum Design GmbH is a founding partner. As MCBW partners, BMW Group and Steelcase provide substantial support.

Further information