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Munich Tourism: Impressive numbers

In 2017, US Americans accounted for the largest number of overnight stays in Munich by foreign nationals (around 995,000), followed by the Gulf states (around 647,000) and UK nationals (around 550,000).

The Bavarian capital remains the German city which receives the highest proportion of foreign tourists. A total of 3.5 million guests travelled to Munich from abroad, generating 7.7 million overnight stays.

Munich's attractiveness is rooted in its easy accessibility, enviable public safety, excellent shopping facilities and a broad spectrum of sights to see, things to do and nearby venues for excursions.

Review of 2017

For the sixth year in a row, Bavarian tourism posted record figures in 2017. Munich tourism continued to grow significantly as well. The domestic tourism market showed stable growth with the number of domestic overnight stays rising from 7.3 million in 2016 to a total of 8 million in 2017. Guests from abroad generated 7.7 million overnight stays. Altogether this accounted for a rise of more than 8 percent year on year. 

Where do they come from?

In total, 8.8 million overnight stays were recorded from the DACH markets (made up of Germany, Austria and Switzerland), making up around 56 percent of total overnight stays. The European markets (excluding Germany) generated a total of 4.2 million overnight stays.

Among Asian coutries, most overnight stays were booked by guests from the Gulf States (647.000). Indian travelers recorded the longest length of stay at an average of 3.4 days.

With travel behaviour boosted by a strong dollar and an economic upturn, visitors from the US market recorded 995,000 overnight stays, a substantial rise. 

Tourism as an economic factor

In 2017 several new hotel projects in Munich were completed. Capacities rose from 69,000 beds in 409 commercial hotels to 75,000 beds in 430 hotels by the end of the year. At the same time, hotel occupancy rates rose by 1.8 percentage points. Willingness to invest in Munich's hotel industry remains very high. 

Year on year, revenue generated by tourism rose slightly to roughly EUR 7.8 billion in 2017. Of this figure, EUR 3.17 billion (40.6 percent) was accounted for by retail, 3.13 million (40.1 percent) by hotels and restaurants and another EUR 1.5 billion by the service sector.

Status: March, 2018

Munich tourism turnover 2017