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Tourism


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Munich Tourism: Gains and strong domestic upswing

In 2019, US Americans accounted for the largest number of overnight stays in Munich by foreign nationals (around 1.22 million), followed by Italians (around 613,000) and UK nationals (around 586,000).

Tourism in Munich recorded further gains in 2019. 8.8 million arrivals (+5.9 percent) and 18.3 million overnight stays (+6.8 percent) were registered in 2019 across Munich's commercial accommodation facilities that offer ten or more beds.

Guests from abroad all in all generated 8.8 million overnight stays, adding up to around 50 percent of the total. The Bavarian capital remains the German city which receives the highest proportion of foreign tourists.

Munich's attractiveness is rooted in its easy accessibility, enviable public safety, excellent shopping facilities and a broad spectrum of sights to see, things to do and nearby venues for excursions.
 

Review of 2019

Again in 2019 tourism in Bavaria was on the rise with overnight stays for the first time exceeding 100 million. Munich tourism continued to grow significantly as well. The domestic tourism market showed particularly strong upward momentum with the number of domestic overnight stays rising by 8.6 percent to a total of 8.5 million year on year.
 

Where do they come from?

In total, 57 percent of overnight stays were recorded from the DACH markets (made up of Germany, Austria and Switzerland), followed by the European markets (excluding Germany): They generated a total of 4 million overnight stays.

Among Asian coutries, most overnight stays were booked by guests from the Gulf States (528.000). Indian travelers recorded the longest length of stay at an average of 3.8 days.

Visitors from the US market recorded 1.2 million overnight stays - a substantial 5.5 percent rise.
 

Tourism as an economic factor

20 new hotel projects in Munich were completed until December 2019. Therefore capacities rose to about 88,000 beds in 470 commercial hotels by the end of the year. At the same time, hotel occupancy rates remained at 75 percent and at the former price level. Willingness to invest in Munich's hotel industry remains very high.

Overall revenue generated by tourism added up to roughly EUR 8.29 billion in 2019. Of this figure, EUR 2.96 billion (35.7 percent) was accounted for by retail, 3.58 million (43.2 percent) by hotels and restaurants and another EUR 1.75 billion by the service sector.

Status: March, 2020

Munich tourism turnover 2019