The Schuster sports store is a Munich original, known for its competence and authenticity well beyond the borders of the city. The shop looks back proudly on a long tradition and has always been defined by its staff who are sports enthusiasts themselves. In 1913 the mountain sports pioneer August Schuster founded the family company on Rosenstrasse at Marienplatz square. Today the store offers a wide selection of well-known Brands like Schöffel, The North Face, Mammut and many more. For visitors shopping in this store which spans 5,000 square meters turns into a genuine sports experience: Summiteers can master a 25-meter high climbing wall. Those who want to take it a little easier can leisurely explore the mountain architecture over seven floors. The Schuster sports store is built in the image of a real mountain with a valley at the bottom and a peak for the highest level.

On the lower floors active sports enthusiasts will find equipment for running, biking and fitness. On the way up they encounter a huge selection of outdoor products. At the peak of the store there is everything required for climbing and alpine sports. Here visitors also find a service counter of the DAV (German Alpine Association, Munich Section), where club members can benefit from all services provided by DAV (booking of tours and rental equipment as well as utilization of a comprehensive lending library of guides and maps). In a unique way the Schuster sports store presents a sports experience from the Isar River to the summits of the Alps – living up to its name "sports house of the South".